Customer Analysis and Segmentation

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Customer Analysis and Segmentation

Customer Analysis and Segmentation

Analyze your customers automatically with Customer Analysis. Identify new, VIP, active, normal, risky and lost customers with daily updated segmentation and better understand your customer portfolio.

Customer Analysis and Segmentation

With Customer Analysis and Segmentation in Aktif Customer, you can clearly understand your customer portfolio and review your customers under segments such as new, VIP, valuable, active, normal, risky and lost customers.

You can access this feature from Main Menu → Reports → Customer Analysis. The system automatically performs analysis once per day, and this screen is available only to administrator users.

Customer analysis and segmentation dashboard

View customer segments and customer list together in a single Customer Analysis screen.

What is Customer Analysis and Segmentation?

Customer Analysis and Segmentation is a reporting screen that evaluates your customers based on their order history and system activity. This allows you to clearly see which customers are new, active, risky, or lost.

View Customer Portfolio in One Screen

Instead of long customer lists, segment-based view helps you quickly understand your customer distribution and customer behavior.

Separate New, Active and Lost Customers

Customers who recently placed their first order and customers who haven't visited for a long time are separated into meaningful groups.

Track VIP and Valuable Customers

Easily identify your most valuable customers and understand your strongest customer segments.

Identify Risky Customers

Customers who may stop visiting your business are grouped separately, helping you understand customer activity trends.

Customer Segments

Customer Analysis groups your customers into meaningful segments for better customer understanding.

New Customers

Customers who recently placed their first order.

VIP Customers

Customers identified as the most valuable by the system.

Valuable Customers

Customers actively using your services.

Active Customers

Customers currently active in your portfolio.

Normal Customers

Customers in the average segment of your portfolio.

Risky Customers

Customers who may stop visiting your business.

Lost Customers

Customers who have not visited your business for a long time.

Why Customer Analysis Matters?

In service businesses, customers do not visit at the same frequency. Especially in industries such as dry cleaning, carpet cleaning, tailoring and shoe repair, customer activity is often seasonal. Customer Analysis helps you better understand this behavior.

Clear Customer Reporting

Segment-based reporting helps managers evaluate customer structure faster.

Daily Automatic Analysis

Customer analysis is automatically updated once per day.

Admin Only Access

Only administrator users can access this screen for controlled reporting.

Better Customer Understanding

Understand your customer portfolio more realistically with segmented customer groups.

Understand Your Customers Better with Customer Analysis

Segment your customers, review customer activity and better understand your customer portfolio.

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